Hi, I’m Tara 👋🏽 — a Senior UX designer with a strategy-first mindset.

I help teams design experiences that make business sense and users smile.

Using AI to express the ‘So What’ of data

AI

B2B

SAAS

Designing an AI-powered tool to bring 20 years of consultancy experience onto analytic dashboards.

End-to-end design process 

Designing database platform

B2B

SAAS

Streamlining the setup of client surveys

End-to-end design process 

Design an analytics dashboard

B2B

SAAS

Designed a dashboard to surface client risks and opportunities at a glance.

End-to-end design process 

Digital transformation

B2B

SAAS

Designing a manual client feedback survey service into a digital product

Service Blueprinting

UX strategy

Streamlining the EV discovery journey

Automotive

Validating and challenging how people learn about and decide on electric vehicles.

UX Interviews

UX Testing

Improving the post-purchase journey

Traditional retailer

E-comm

Making research-based improvements to a multinational retailer’s post-purchase email communication.

UX Interviews

Design tool kit

UX Testing

About me_

  • I’m a product designer with a passion for helping teams better understand and connect with their users. Empathy through research is the foundation of my work — it’s how I uncover insights that lead to thoughtful, effective design.

    Currently, I’m doing just that as a UX Lead at VerityRI, where I guide product experiences from concept to launch. I combine hands-on design with product strategy — aligning user needs with business goals to create solutions that are both intuitive and impactful. I specialise in discovery, rapid prototyping, and high-fidelity design, and I thrive in fast-moving environments where I can adapt quickly, solve problems, and apply emerging tools to drive meaningful outcomes.

    Originally from sunny California, I made the move to the UK over five years ago, and I’ve called London home ever since. I’m always open to new challenges and collaborations, so feel free to reach out!

  • End-to-end Product Design

    Usability testing, interviews, diary studies, surveys, and workshops

    Information Architecture Design, tree testing, card sorting

    Analysis, affinity mapping and user flows

    Journey mapping, storyboarding, and Service blueprints

    Shipping small front-end changes

    Wireframing, prototyping

    Product Strategy and Innovation

    Effective communication throughout a team, from stakeholders to working closely with developers and team management

  • UX Lead— VerityRI (Formerly CRC) | August 2022 - CURRENT 

    UX Consultant — Nomensa | March 2021 - August 2022 

    UX Researcher — Digital Influx | April 2020 - January 2021 

    EDUCATION

    Master of Science in User Experience Design 

    Kingston University, London | 2020- 2021 

    Bachelor's degree in Psychology 

    University of California, Santa Barbara | 2013 - 2015 

    Associate's Degree in Behavioural Science 

    Ventura College | 2010-2013

  • 🎨 Design & Prototyping
    Figma, Adobe XD, Axure, Sketch
    From early exploration to polished, production-ready designs.

    🤖 AI-assisted workflows
    Claude, Claude Code, UX Pilot AI
    Used thoughtfully to speed up research synthesis, ideation, and iteration — never at the expense of quality or judgment.

    🔍 Research & Insights
    Hotjar, Matomo, Alchemer, Google Forms
    Turning behaviour and feedback into actionable product decisions.

    🧪 Testing & Validation
    UserBrain, Optimal Workshop
    Quick feedback loops to validate ideas and reduce risk.

    🚀 Deployment & Shipping
    Claude Code, GitHub, Figma Dev Mode
    Shipping small front-end refinements, collaborating through pull requests, and working within design systems to ensure production-ready implementation.

    🤝 Collaboration & Delivery
    Miro, Zeplin, Jira, Monday
    Keeping teams aligned from discovery through to delivery.

Let’s create something great together_

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